What is it

HeyGen is an AI video platform that generates talking-head videos from AI avatars. The core engine — Avatar V, launched April 8, 2026 — builds a digital twin from a 15-second recording and holds identity across long-form videos, multiple angles, outfits, and 175+ languages. A separate product line, LiveAvatar (formerly Interactive Avatar, now at app.liveavatar.com), powers real-time two-way conversations. Five plans live on heygen.com/pricing: Free ($0, 1–3 videos/month, 720p), Creator ($29/mo, 600 credits, 1080p, 175+ languages), Pro (flexible $49–$4,300/mo for 1k–100k credits, 4K), Business ($149/mo + $20/seat, 1,500 credits, interactive video, LMS), and Enterprise (custom). API is now usage-priced from $5.

What it can do

Create avatar videos from text scripts using Avatar III / IV / V (credit cost: III = 3/min, IV+V = 20/min); translate videos to 175+ languages with lip-sync; clone voices from short recordings; build interactive videos with quizzes, branching paths, CTAs, and SCORM/LMS exports; use Video Agent to go prompt-to-video in 100+ curated visual styles; auto-import a brand identity (logo, typography, colors) from a URL via Brand System; deploy real-time LiveAvatars in Full Mode (HeyGen-managed LLM+voice+avatar) or Lite Mode (BYO LLM); and call all of this via pay-as-you-go API (from $5) or through fal / Replicate / Runware integrations and MCP for Claude / Manus / OpenAI.

Who is it for

Solo creators on Free / Creator $29 for short-form social and educational content; high-volume individuals on Pro tiers (up to 100k credits/mo); marketing, sales, eLearning, and L&D teams on Business $149 + $20/seat for interactive courses and LMS workflows; and enterprises buying Enterprise for SCIM, multi-workspace, MFA, dedicated CSM, and invoice billing.

Key Features

Avatar V — 15-Second Recording → Studio-Quality Digital Twin

Avatar V (launched April 8, 2026) is HeyGen's flagship avatar model. It conditions on a full video context window (not a single frame) using selective attention to extract lip geometry, facial silhouette, and expression transitions — eliminating identity drift across multi-angle and long-form videos. A 15-second webcam recording produces a digital twin that holds the same face, micro-expressions, and presence from second 0 to 10+ minutes, with separated identity-from-appearance (record once, change outfit / background / setting).

175+ Languages and Dialects with Accurate Lip Sync

Generate or translate videos across 175+ languages and dialects with lip-sync that matches the translated audio, not the source audio. Available from Creator $29 up. Video Translation ships Precision and Speed modes for the throughput-vs-fidelity tradeoff.

Voice Cloning + AI Voice Over

Clone a personal voice (Creator+) or pick from a library of pro AI voices across 175+ languages. Voice clones combine with Avatar V to produce a complete identity package — face, motion, voice — from a single short recording. Adjust tone, speed, and emotion per script.

Video Agent — Prompt-to-Video with 100+ Curated Styles

Video Agent generates full videos from a single prompt and ships 100+ curated visual styles (typography, font pairings, color systems, motion pacing, transitions, animation timing). Same script + same avatar → different feel by switching style. Available across plans; surfaced inside HeyGen Studio and Video Agent API.

Use Cases

Localize a single video into 175+ languages

A marketing team records the CEO once, runs Avatar V + Video Translation across every target market, and ships a localized video set for each region with lip-synced audio.

Build a digital twin spokesperson for ongoing campaigns

A founder records 15 seconds, gets a Custom Digital Twin, and uses it for weekly LinkedIn videos, sales outreach, and product announcements without re-shooting.

Interactive eLearning courses with SCORM

L&D teams on Business build branching training videos with in-video quizzes, then export to SCORM and plug into Cornerstone, Workday Learning, or other LMS.

Real-time AI support agent in the web app

Product teams deploy a LiveAvatar Full-Mode in a help center for triage questions, or Lite-Mode pointing at their own LLM for product-specific support.

Pricing plans

Frequently Asked Questions

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