What is it

Magnific is the AI Creative Platform launched on April 28, 2026 when Freepik rebranded — same company (HQ Málaga, Spain, founded 2010), same team, same domains (both freepik.com and magnific.com resolve). At rebrand: $230M ARR, 1M+ paid subscribers, 290+ enterprise customers (BBC, Puma, Amazon Prime Video, Guess, R/GA, Alain Afflelou, DAMM), bootstrapped and profitable under CEO Joaquín Cuenca Abelenda, ranked #1 in a16z's GenAI Consumer Apps lists for Image and Image Editing. Five product pillars (Image, Video, Audio, 3D, Spaces) plus the original Freepik 250M+ stock library, the Magnific & Topaz upscalers, the Magnific API, and Enterprise-only Apps API.

What it can do

Generate images via 30+ models (Google Imagen 4 / Nano Banana 2 / Pro, Flux.2 Pro/Flex/Klein/Max + Flux Kontext, Ideogram 3, GPT 1.5 / 1-HQ, Runway Gen4, Mystic 2.5, Seedream, Recraft, Grok, Qwen, Reve, Z Image); generate video on Kling 3.0 4K / Seedance 2.0 / Veo 3.1 4K / Pixverse 6 / Runway Gen 4.5; generate music, voices, and sound effects; upscale to 16× / 10K on Magnific Creative or Precision; train custom styles, characters, and products; co-build on Spaces — an infinite canvas of typed nodes (image / text / video / audio ports) that compiles into runnable workflows; publish those Spaces as Apps and call them via POST /v1/ai/apps/{app-id}/run on Enterprise; or call image / editing / video / audio / icon / stock content endpoints on the Magnific API directly.

Who is it for

Solo creators and freelancers on Free / Premium / Premium+ who want one AI stack; production designers, video & marketing teams, and agencies on Pro / Business; product / engineering teams building creative automation on Apps API; and global brands on Enterprise needing SSO, GDPR / ISO 27001 / SOC 2 Type I compliance, volume API discounts, and the Magnific Studios in-house creative team.

Key Features

Magnific Upscaler – up to 16× / 10K with Creative + Precision Modes

The flagship upscaler that gave Magnific its name. Creative mode adds bold texture and stylistic variation; Precision keeps the original intact and adds detail; both expose Imagination and Resemblance sliders. Up to 16× scale and 10K resolution. Magnific models require Premium+ and above; Classic 2K/4K is unlimited (no credits) for Premium+/Pro on most use. Topaz upscalers are also wired in on Premium+ for orthogonal workflows.

Spaces – Node-Based AI Workflow Canvas

Spaces is Magnific's infinite collaborative canvas of nodes, connections, and typed ports (image / text / video / audio) — drop generation, editing, utility, and output nodes, wire data between them, and the canvas runs as a workflow. Real-time multiplayer makes Spaces a live co-build surface for creative teams; finished Spaces can be published as Apps the rest of the org calls.

Magnific API – Single Endpoint for Image / Video / Audio / 3D

Production teams call the platform from their own code: Image generation, Image editing (including upscale to 10K), Video generation, Audio & voice generation, Icon generation, and Stock content — all reachable through one unified API. Enterprise tier ships volume-based API discounts.

Apps API – Run Spaces Workflows from One Call (Enterprise)

Enterprise-only Apps API turns any Spaces workflow into a single REST call: POST /v1/ai/apps/{app-id}/run accepts typed inputs (creation / text / number / select) and returns the workflow output. Designed for product configurators, CMS pipelines, and back-office creative automation that need multi-step AI runs hidden behind one endpoint.

Use Cases

Multi-step ad creative pipelines via Apps API

A retail brand publishes a Spaces workflow that takes a product photo + brand style + tagline and outputs a finished ad in 6 sizes; the e-commerce backend calls it via Apps API for every new SKU.

Agency creative automation in Spaces

An agency builds a Space that fans a hero concept across Imagen 4, Flux.2 Pro, and Mystic 2.5, upscales survivors on Magnific Precision, and outputs a comparison grid for client review — re-runnable per project.

Print-grade hero upscaling

Brand teams upscale 2K marketing photos to 10K on Magnific Creative / Precision for billboards and print runs without re-shooting.

Short-form social video at scale

Content teams pipe Pixverse 6 1080p (for TikTok / Reels) and Veo 3.1 4K (for hero placements) through a shared Business credit pool.

Pricing plans

Frequently Asked Questions

Discussion

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