What is it

Unbounce is the leading landing page platform built for marketers and agencies, combining a drag-and-drop editor with AI-powered conversion optimization. It leverages AI-driven insights powered by billions of conversions to help businesses generate more leads and sales without increasing budget or team size.

What it can do

Create personalized, high-converting landing pages with a no-code drag-and-drop builder and 100+ customizable templates. Launch A/B tests with one click and let Smart Traffic AI automatically route visitors to the variant where they are most likely to convert. Generate, expand, and rewrite landing page copy with built-in AI copywriting. Add targeted popups and sticky bars with advanced trigger rules. Connect the entire marketing stack through 1000+ integrations including HubSpot, Salesforce, Mailchimp, Zapier, and Google Analytics.

Who is it for

SaaS businesses looking to discover best-performing lead gen campaigns without developers. Ecommerce stores aiming to turn more clicks into sales by directing customers to custom landing pages instead of standard product pages. Marketing agencies managing multiple clients with custom permissions and cross-account duplication. Solo marketers and paid acquisition teams optimizing PPC campaigns who need to build, test, and iterate landing pages fast.

Key Features

Drag-and-Drop Builder – No-Code Page Creation

Build and personalize high-converting landing pages quickly using a visual editor with 100+ customizable, conversion-optimized templates. Every element can be dragged, dropped, and customized to match brand standards without writing a single line of code, giving marketers full design control without waiting on designers or developers.

Smart Traffic AI – AI-Powered Conversion Optimization

Automatically routes each visitor to the landing page variant where they are most likely to convert based on attributes like location, device, timezone, and browser. Marketers who turn on Smart Traffic get 30% more sales and signups on average, with data drawn from billions of conversions to continuously improve routing decisions without manual intervention.

A/B Testing – No-Code Experimentation

Create unlimited landing page variants and launch experiments with one click, then get clear statistical results with confidence intervals to understand what works best. See how each page performs based on attributes like device and location that impact conversions more than most marketers expect, all without involving a development team.

AI Copywriting – Intelligent Content Generation

Generate, expand, rewrite, and refine landing page copy directly within the builder to save significant content creation time. The AI assists with headlines, body text, and calls-to-action, helping marketers iterate faster and overcome writer's block while maintaining brand voice.

Use Cases

SaaS Lead Generation

B2B software companies build dedicated landing pages with lead gen forms to capture qualified prospects from content downloads, webinar registrations, and demo requests. Teams use A/B testing to discover the best-performing messaging and Smart Traffic AI to automatically send each visitor to the variant most likely to convert, all without pulling developers away from product work.

Ecommerce Promotions

Online retailers create targeted product landing pages for specific campaigns instead of sending traffic to standard ecommerce pages that convert poorly. By directing ad traffic to custom pages with focused messaging and clear calls-to-action, stores turn more clicks into sales—landing page visitors have been shown to convert and spend twice as much as those sent to standard product pages.

Agency Client Campaigns

Marketing agencies manage multiple client accounts under one roof with custom permissions, cross-account page duplication, and white-labeling options. Teams impress clients by delivering audience-specific landing pages for more conversions and using A/B testing to quickly find what works and maximize ROI across every campaign.

PPC Landing Page Optimization

Paid acquisition teams improve Quality Score and conversion rates by matching landing page copy to exact search terms through Dynamic Text Replacement. They run continuous A/B tests on headlines, layouts, and offers to squeeze more performance from every ad dollar, while Smart Traffic AI automatically optimizes traffic distribution across variants.

Pricing plans

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