Shopify Magic
FreeSmart AI tools to grow your commerce business.
A suite of free AI-powered features integrated directly into Shopify to help merchants generate product copy, marketing emails, product imagery, and store designs without leaving their admin.
What is it
Shopify Magic is a collection of generative AI tools built natively into the Shopify commerce platform. It spans text generation for product descriptions and marketing copy, image generation and editing for product photography, and Sidekick, a conversational AI assistant that can answer business questions, run reports, and execute multi-step tasks across the Shopify admin.
What it can do
Generate product descriptions, email campaigns, and blog posts from prompts; edit product images including background removal and scene generation; create theme designs and Liquid code blocks without coding knowledge; draft personalized customer support replies in Shopify Inbox; build Shopify Flow automations through natural language; and analyze store data via ShopifyQL queries through Sidekick.
Who is it for
Shopify merchants of all sizes who want to reduce time spent on content creation, store design, and routine operational tasks. It is only available within the Shopify ecosystem and requires an active Shopify store.
Key Features
AI Product Description Generation – Commerce-Optimized Copy
Generate high-converting product descriptions directly in the product editor by entering keywords or prompts. The AI applies marketing best practices and, with Brand Voice Cloning, learns from your existing copy to match your store's tone consistently.
Smart Email Marketing – Campaign Creation
Draft marketing emails with AI-optimized subject lines, body copy, and send-time suggestions inside Shopify Email. The AI references your store catalog and promotions to craft messages tailored to your audience.
Sidekick Commerce Assistant – Conversational Agent
Chat with an AI assistant trained on Shopify's entire feature set. Sidekick can create discount codes, manage collections, update theme settings, write ShopifyQL queries, build Flow automations, and provide proactive business recommendations.
Product Image Generation and Editing – Visual Merchandising
Remove backgrounds, generate new scenes, expand canvases, and match existing aesthetics for product photos. All editing happens in the file editor and file picker across Shopify admin.
Use Cases
Product catalog content creation
Merchants with large inventories use Magic to draft unique product descriptions at scale. Brand Voice Cloning ensures consistency across hundreds of SKUs without hiring copywriters.
Marketing email campaign drafting
Store owners generate promotional emails for product launches, seasonal sales, and abandoned cart recovery. AI-optimized send times and subject lines improve open and click-through rates.
Product photography editing
Sellers without photo studios use background removal and scene generation to create professional product images. Place products on minimal podiums, bookshelves, or lifestyle backgrounds in seconds.
Store theme customization
Merchants redesign their storefronts by describing desired layouts to Sidekick. The AI generates themes and custom sections without requiring knowledge of Liquid or front-end development.
Pricing plans
Free to use
This tool is listed as free. There is no paid pricing page to show here—visit the official site for any usage limits, quotas, or terms of service.
Frequently Asked Questions
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