Luma
PaidAI agents for creative work across video, image, and audio.
Luma is a generative AI company building AI agents for creative work. Its platform pairs a browser-based creative workspace with a production-grade API, powered by frontier models including Ray3 for video generation, Luma Photon for image generation, and Uni-1 for multimodal reasoning.
What is it
Luma is an AI platform that directs creative work from concept to delivery with agents that generate, transform, and coordinate media across image, video, audio, and text. It develops frontier multimodal models including Ray3 for video, Luma Photon for images, and Uni-1 for unified intelligence.
What it can do
Users can generate high-fidelity video with reasoning-driven models, create images with multi-reference guidance, transform existing footage with character reference and keyframe control, and export HDR content as 16-bit EXR for professional pipelines. The platform also offers APIs with Python, JS/TS, and Go SDKs.
Who is it for
It serves filmmakers, advertising creatives, game developers, and VFX artists who need production-grade AI-generated media with creative control, consistency, and professional export capabilities.
Key Features
Ray3 Reasoning Video Generation
Luma's next-generation video model interprets intent before generating, delivering native 1080p output with accurate physics, character consistency, and superior instruction following. Ray3.14 adds 4x faster performance and 3x lower credit cost.
Video-to-Video with Character Reference
Transform existing video with character reference and keyframe control. Apply custom character identity across entire clips, modify wardrobe and environments, and maintain likeness continuity for actor-led projects.
Native HDR Pipeline
The world's first model to deliver studio-grade HDR through native high dynamic range color generation. Create vivid HDR videos from text prompts, SDR images, and SDR video, exported as 16-bit EXR for professional compositing and color grading workflows.
Draft Mode & Hi-Fi Diffusion
Explore ideas in near real-time with Draft Mode, which is 5x faster and 5x cheaper. Then master your best shots into production-ready 4K HDR footage using Hi-Fi Diffusion for final delivery.
Use Cases
Cinematic film pre-visualization
Filmmakers use Ray3's reasoning-driven generation and Draft Mode to rapidly explore visual concepts, then master selected shots into production-grade 4K HDR footage for pre-visualization and story development.
Advertising campaign production
Advertising creatives generate high-fidelity video content with consistent characters across multiple shots, using character reference and environment swap to maintain brand identity across a full campaign.
Game cinematic and trailer creation
Game developers produce cinematic trailers and in-game cutscenes using text-to-video and image-to-video workflows, with accurate physics and character consistency for immersive storytelling.
Visual effects and compositing
VFX artists integrate AI-generated elements into live-action footage, exporting HDR content as 16-bit EXR frames for seamless compositing in professional pipelines.
Pricing plans
Frequently Asked Questions
Discussion
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