Adobe Firefly
FreemiumFree generative AI for creatives — create and edit images, video, audio, and vectors safely for commercial use.
A family of creative generative AI models for generating and editing images, video, audio, and vectors — trained on licensed Adobe Stock and public domain content to be commercially safe, with automatic Content Credentials on every output.
What is it
Adobe Firefly is a suite of generative AI models integrated across Adobe Creative Cloud. It generates images, video clips, audio, vectors, patterns, and templates from text prompts and reference inputs. Every output carries C2PA Content Credentials metadata for transparency. Firefly is positioned as the only major generative AI platform trained exclusively on licensed, openly licensed, and public domain content, offering IP indemnification for paid and enterprise users.
What it can do
Users can generate images up to 2K resolution, create and edit video up to 4K/60fps, produce sound effects and AI speech, generate editable SVG vectors and seamless patterns, and expand or fill image boundaries contextually. Structure Reference and Style Reference let creators control composition and aesthetics with uploaded images. Custom Models (Beta) allow training on 10–30 brand images for on-brand outputs. Firefly Foundry provides enterprise-scale model training across images, video, audio, vectors, and 3D. Partner models from Google, OpenAI, and others are also available within the Firefly interface.
Who is it for
It is built for professional graphic designers, photographers, and video editors already in the Adobe ecosystem; marketing teams needing commercially safe assets at scale; and enterprises that require brand-consistent generative AI with legal protection and full data ownership.
Key Features
Text to Image Generation
Generate high-resolution images from natural language prompts using Firefly's own models or partner models from Google, OpenAI, and others. Standard generations start at 1 credit; premium outputs such as Firefly Image 4 Ultra consume 20 credits per generation.
Generative Fill & Expand
Add, remove, or replace objects inside an image, or extend image boundaries with AI-generated content that matches lighting, perspective, and texture. Integrated natively in Photoshop at 1 credit per operation.
Generative Recolor & Text to Vector
Instantly explore color variations for vector artwork with text prompts like "autumn vibe," or generate editable SVG graphics from descriptions directly in Illustrator.
Text Effects, Pattern & Template Generation
Turn typography into decorative textures, create seamless tileable patterns, and generate marketing templates from text descriptions for rapid social and campaign asset production.
Use Cases
Commercial advertising imagery at scale
Creative agencies generate campaign visuals knowing outputs are trained on licensed data and backed by Adobe's IP indemnification. Content Credentials ensure platform compliance for AI disclosure.
Photo retouching and compositing
Photographers use Generative Fill and Generative Expand in Photoshop to remove distractions, extend canvases, or composite new elements without leaving their editing workflow.
Brand asset color and vector exploration
Design teams generate hundreds of color variations for logos and illustrations with Generative Recolor, or create editable SVG icons from text prompts for consistent brand systems.
Marketing video production and extension
Video editors generate B-roll clips from images, extend footage by a few seconds in Premiere Pro to cover gaps, and apply stylistic re-lighting without reshooting.
Pricing plans
Frequently Asked Questions
Discussion
No comments yet. Be the first to start the thread.