What is it

Craft is a visually stunning, block-based document and note-taking platform that integrates AI assistance, task management, calendar syncing, and deep document linking into a unified workspace. Winner of Apple's Mac App of the Year 2021, it offers a premium writing experience across macOS, iOS, Windows, Android, and web.

What it can do

Users create beautiful documents using an interactive block editor, organize knowledge through bidirectional linking and nested sub-pages, and manage tasks embedded directly within documents. The AI Assistant can write, summarize, translate, proofread, and even edit documents directly in Execute mode. Collections enable building rich databases, while public sharing turns any document into a live webpage.

Who is it for

It is ideal for creative professionals, project managers, students, writers, and teams who value both powerful organizational features and a clean, aesthetically pleasing workspace for documents, notes, and collaborative knowledge management.

Key Features

Visual Block Editor – Interactive Content Design

Craft's unique block-based interface lets you create stunning, visually rich documents by organizing content into interactive blocks. Easily rearrange ideas, embed videos, PDFs, tweets, and Figma files, and apply professional design themes with a single click—providing a polished, engaging way to present notes, projects, and reports.

Deep Document Linking – Knowledge Graph

Create a complex network of information by linking specific blocks and pages bidirectionally within your workspace. Build a personal or team knowledge graph that makes navigating related concepts effortless, ensuring no critical detail is ever lost as your digital system grows.

Craft AI Assistant – Context-Aware Writing Partner

Generate drafts, brainstorm ideas, summarize content, translate text, and proofread directly within your documents. The AI runs in two modes—Explore (proposes changes for your approval) and Execute (applies edits in real time). Choose between cloud-based models (Core, Fast, Max) and private on-device models (Llama, DeepSeek) that run locally without consuming credits.

Tasks & Calendar – Embedded Project Planning

Embed tasks directly into your documents with due dates, priorities, and reminders—no app switching required. Sync with Apple Calendar to see events, tasks, and writing side by side. Track progress in calendar, list, or kanban views while keeping project context intact.

Use Cases

Creating Visually Rich Documents and Notes with AI Assistance

Writers and creatives use Craft's block editor and AI Assistant to draft blog posts, newsletters, and reports with professional formatting. The AI helps overcome writer's block, restructures content, and maintains tone consistency—reducing drafting time while elevating visual quality.

Building Personal or Team Knowledge Bases with Linked Documents

Researchers and knowledge workers create interconnected document networks using bidirectional linking. Related concepts, meeting notes, and project documentation link together organically, forming a searchable knowledge graph that surfaces relevant information instantly.

Planning Projects with Tasks Embedded Directly in Documents

Project managers combine briefs, checklists, and action items in single documents where tasks carry due dates and priorities. Calendar sync ensures deadlines appear alongside meetings, keeping project context and execution in one place without switching between apps.

Collaborating on Shared Documentation in Real Time

Remote teams co-author documentation, wikis, and project plans in shared spaces. Real-time editing, commenting, and version history ensure alignment across time zones—replacing scattered documents with a single source of truth.

Pricing plans

Frequently Asked Questions

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